Practical by designBuilt for real decisions and conversations
Nonprofit focusedCreated for boards, leaders and teams
Your year-end video shouldn’t be a one-time expense. It should become your best fundraising asset.
The Reel Story is a complete 28-page production guide that takes your nonprofit from “we should probably make a video this year” to a finished documentary you can use all year long — at your AGM, in donor meetings, at open houses, and in every grant application.
What’s Inside ✔ 14 storytelling frameworks — each with a Marketing Fit note so you know exactly which audience and channel it’s built for ✔ Beat-by-beat structure template that keeps viewers watching ✔ Full pre-production system: interview questions, consent practices & shot lists ✔ Where to find a crew at every budget level (film schools, freelancers, community networks) ✔ Equipment guidance across three budget tiers — from a single smartphone to a hired crew ✔ Filming, editing, music & captioning best practices ✔ Legal templates + plain-English guidance: appearance releases, crew agreements, rental agreements, NDAs & insurance basics ✔ Distribution & ROI plan so the video keeps working long after the AGM ✔ 3 pages of fillable square storyboard templates (12 shots) to plan before the camera comes out
Why This Is Different Most video guides stop at “how to hold a camera.” This one treats your documentary as a strategic fundraising asset — with the paperwork, budget planning, and reuse strategy that actually protect it and pay it off.
Perfect For Social service nonprofits • Small-to-midsize charities • Mission-driven teams planning a year-end or AGM video without a full production budget or in-house legal team
📥 28-page digital guide · Letter size (8.5" × 11") · Instant PDF download · Print-ready
